Everything sleeping in your chats becomes available to the AI model you choose and to the systems your company already runs. The same access for your team and for your agents, on mobile and on desktop.
Over the official WhatsApp Business API. Connect your Instagram, email, CRM and whatever else. Every system you use and want to.
Clients
From two-person teams to operations with hundreds of thousands of people. Industrial distribution, retail, services, insurance, health, food, events, sport and many more.
Las VíasHow it works
Five capabilities already running. Not roadmap promises: it is what the companies in the row above use today.
01
Your ERP, your CRM, your stock system or the admin spreadsheet sit right next to the conversation. Check a price, enter the order and confirm payment without opening another screen, and the data goes straight into your system. With an API we connect it; without one we operate it the way a person does.
02
They do not just reply: they check your systems before answering, run the task and hand off to the right person with the summary already written. They work across any channel, any system and any kind of task, with your company knowledge, tone and routing rules.
03
WhatsApp, Instagram, Facebook, email, web, TikTok and Mercado Libre in the same inbox, and calls too, inbound and outbound, recorded and transcribed. Nobody has to remember to check seven places.
04
Desktop apps for Mac and Windows with all your numbers side by side, and iOS and Android apps with the full inbox. Voice notes arrive transcribed and summarised, translation is live across 36 languages, and reminders and scheduled messages travel with you.
05
WhatsApp was built for one person per phone. Here the whole team works the same conversation: an owner per chat, internal notes and mentions the customer never sees, rules about who sees which line and who can write from it, and the whole history kept by the company instead of on the phone of whoever answered.
06
WhatsApp Flows are screens that open inside the conversation: pick a slot, enter an order, fill in the details for a quote. The customer never leaves for a link or another app, and whatever they fill in goes straight into your systems. It is also cheaper than asking one question at a time: Meta charges for the message that opens the form, not for each question inside it.
What it solves
Any area of the company and any task: sales, purchasing, support, post-sale, logistics, admin or production. What changes is the process, not the tool. These five are examples of the ones that come up most.
The problem
The company number lives on three phones, nobody knows who answered what or what was promised, and when someone leaves they take the history with them.
What Rumo does
The whole team works from the same number in one inbox. Every conversation has an owner, internal notes the customer never sees, and the history stays with the company.
For people already working with AI
If you already have services wired into your AI tool, this is one more connection, and it is the one you are missing. The difference from building it yourself is that the foundation already exists and you do not maintain it.
The official WhatsApp connection, the desktop and mobile apps, the calls and the channels are already built and update themselves when Meta changes something. You never touch any of it.
Claude, ChatGPT or whichever you prefer, over MCP. Ask it about your conversations, ask for summaries, let it search the history and act, with your approval.
Anything the platform does not bring out of the box connects over the API or runs through your own flows. Whatever you would rather not touch, we do.
Cases
Three different operations with the same underlying change: what used to happen loose in the chats now leaves a record and connects to the rest of the company.
Industrial distribution, stainless steel
Visibility over 66 people across seven regions
Before
A vendor with delivery problems and no reporting, and around forty people answering the company WhatsApp with nobody able to see what went on inside.
After
The same operation runs with 66 users across seven regional teams, from Buenos Aires to Uruguay, on the same numbers as always. Today you can tell who answered, how long it took and what went unanswered. Enough that the sales leads are building their incentive scheme on it.
Pet shop and vet
An assistant that checks their systems before replying
Before
A tool whose assistant answered things that were not so, and a team of eleven split across two numbers and Instagram.
After
The assistant checks their own systems before replying, and when it gets something wrong the handover lands on a named person instead of getting lost. Both numbers and Instagram are handled from one place.
Self-service coffee
An operations front that did not exist before
Before
WhatsApp Web, and nothing else. Machine complaints and maintenance coordination lived in loose chats.
After
In support, the assistant resolves machine complaints and returns. In operations, Rumo reads the WhatsApp groups where maintenance is coordinated and puts that on a board. The second one did not exist as a product: it was built for them.
The platform
On desktop for the team at the office or the plant, and on the phone for the team that is not. This is the product running, not a drawing of how we wish it looked.
On desktop
So the team can agree without leaving the chat
Internal notes and mentions live inside the conversation, invisible to the customer. The context stays where it happened, not in another WhatsApp group.
So nobody opens another screen to find a number
The order, the balance and the customer history right next to the chat, pulled from your systems. Check it and resolve it without switching windows.
On the phone
So none of them ends up ownerless
The team’s conversations, with the ones nobody picked up separated and in plain sight.
So the repetitive part does not eat your day
The assistant answers and only routes what needs a person, with the summary already written.
So you find out while you are out
Voice notes arrive transcribed and summarised, with nothing to listen to.
Pricing
The first two configure themselves and are paid monthly. The third is for when there are systems to connect and processes that do not fit a template, and there the price comes out of the analysis of your operation.
Rumo Basic
USD 49per month
One WhatsApp line and one connected agent, with the whole platform inside. You set it up yourself and it runs today.
Connect nowRumo Pro
USD 159per month
For when a team answers and not one person: more lines, more volume and somebody at Rumo who knows your account.
Connect nowRumo Partner
From USD 500based on your operation
Anybody can handle the connection. What changes the outcome is what comes after, and that does not come packaged: your operation does not move to Rumo, Rumo adapts to the operation your company already has.
Connect nowThree stages until it is running. The first one is consulting and it is not charged: the quote comes out of it.
01
Operation analysis
We look at how the team works today, process by process: who answers, on which numbers, which systems are in play and where the information gets lost. That is where the first challenge to tackle comes from. This stage has no cost.
02
Proof of concept
We build that process actually running, with the company's own data. It can be the platform alone, or with an AI agent if the case calls for it.
03
Setup and integration
We connect the numbers, the channels and the systems, the rest of the team comes in and it goes live. We do the integration.
Questions
WhatsApp Business, over Meta’s official API. It is the only connection that does not put the company number at risk. A personal WhatsApp cannot be connected: there is no official way to do it today, and the tools that hang off a regular WhatsApp are exactly the ones that end up with the number blocked.
Yes, you use the number your customers already know. And there can be more than one in the same inbox: per branch, per team or per brand, each with its own rule about who sees it, who can write from it and who gets the messages.
It means you can keep using the WhatsApp app on the phone while the team works from Rumo on that same number. The rep does not change how they work and the company still keeps the record.
Any of them. Instagram, Facebook, email, web, TikTok and Mercado Libre come ready, in the same inbox, and calls too, outbound and inbound. If you need one that is not there yet, we build it.
The ones with an API, we connect. The old ones without, too: we operate them the way a person does, with agents that use the computer. And if the information lives in a spreadsheet today, we start with the spreadsheet.
Yes, with the templates Meta approves and over the official connection. That is how to do it without putting the company number at risk.
Giving you access and getting you connected is immediate. Integrations and customisations depend on the case: depending on which systems have to be connected, between one and four weeks.
There are three plans and they are above, under pricing. Rumo Basic costs USD 49 a month and comes with a single WhatsApp line, one connected agent and the whole platform: you set it up and start today, with no customisations. Rumo Pro costs USD 159, goes up to three lines, includes a thousand AI conversations a month and assigns you a support person. Rumo Partner starts at USD 500, has no line limit and is for when your systems have to be integrated or custom agents built: there the support and the customisations are done by AI and software engineers, and the price comes out of the analysis of your operation, which has no cost. Custom agents are charged per resolved task only: if they do not resolve, you do not pay.
No. Meta charges for its messages separately from what we charge, but the payment method is ours and you pay us. The plan already includes an allowance of messages. If you go over in a given month, you see the overage in your own panel, itemised, and we bill it together with the plan. You can also set a cap so there are no surprises: when it is reached, we tell you before anything else goes out.
They are screens that open inside the conversation: a multi-step form, a calendar to pick a slot, a list to build an order. The customer never leaves WhatsApp or opens a link, and what they fill in goes straight into your systems. What makes them worth it is how Meta charges for them: the whole form travels as a single message, no matter how many screens and fields it has. Asking for eight details one at a time is eight messages; asking with a Flow is one. That gap matters more since 1 October 2026, when Meta started charging for reply messages inside the 24-hour window too, which used to be free.
Differently from messages, so it is worth not mixing them up. Calls a customer makes to you are free. Calls your company places are charged by Meta on duration, not per message, at a rate that depends on the country you are calling and on the month’s volume. The permission request sent before calling is a message and is charged as one. On the Rumo side, calls come in and go out from the same inbox as everything else, they are recorded, and they arrive transcribed.
Next step
Leave your name and a way to reach you, and we start. If integrating your systems or adding a custom agent turns out to be needed, we look at that on a call.
Hi, I wanted to ask about the refund for my order #12345. Can you help me?
